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PFM Campaign Participants See Lift

March 24, 2015

We're big believers in providing marketing guidance for our clients. Each quarter we offer a no-cost marketing campaign for PFM clients, which includes artwork and copy, that clients can use "as is" or edit as needed. Ideally financial institutions should be building their own digital banking or PFM campaigns, but we realize how busy clients can be and how stretched their resources can get. Effectiveness of the no-cost PFM campaigns is illustrated in this infographic. Financial institutions that joined the effort, saw increased PFM adoption and increased feature usage. Our second quarter just launched, but we're also providing custom campaigns, that take a more holistic approach, for Wings Financial CU and Oswego County FCU.

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Topics: PFM