Happy April Fools From Ron Shevlin and Geezeo

April 1, 2015

A Snarketing post by Ron Shevlin The past few years have seen many developments in PFM user interface design, with pastel colors, bubble charts, and animation. Yet, in a world where marketing is supposed to provide customized and personalized offerings, PFM design–even with the new developments–has been a one-size-fits-all world. But not for long. In the next few weeks, Geezeo, a leading PFM vendor to banks and credit unions, will announce what it calls “Segmentizations,” or consumer segment-specific interfaces, each tailored for different consumer segments. The first Segmentization to be released has been designed to engage a group of consumers that have lagged in their use of PFM: the over-55 crowd. More at http://thefinancialbrand.com/51109/new-developments-in-pfm-user-interfac...

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