Braintree, MA USA September 10, 2015
Geezeo, a fintech company that helps more than 400 financial institutions better engage consumers through its digital advisory platforms, today unveiled Voyager, a Search Engine Optimization (SEO) platform specifically designed for community banks and credit unions and powered by BrightEdge, one of the most powerful web analytics platforms available. Pen Air Federal Credit Union is Geezeo’s inaugural Voyager client.
Geezeo’s Voyager is designed to help financial institutions remain relevant and visible at the most important points of a buyer’s journey, helping produce greater digital engagement and revenue. It raises the search visibility of key products or services with targeted market segments to drive more qualified traffic to a client’s digital presence.
“The way consumers research and make major purchases has changed and 80% of all purchases start online. Voyager is designed to make financial institutions more visible at the most important points of a buyer’s journey,” said Jim Craig, Geezeo’s Vice President Consulting Services. “Voyager is more than SEO; it’s a service specifically designed for community banks and credit unions to raise the visibility of specific products and increase revenue from their digital channel.”
With Voyager, Geezeo combines proven experience in financial services marketing with analytics powered by BrightEdge, one of the most powerful web analytics platforms available. BrightEdge has built its technology from the ground up to introduce a direct link between SEO and content creation to provide clear visibility into the business performance of content.
“In an increasingly competitive content battleground, the stakes are high and marketers need technology that not only improves efficiency, but allows them to focus on what matters. Our technology does heavy lifting for marketers, so they can spend less time digging for answers and more time focusing on the work that’s most impactful for their business,” said BrightEdge CEO Jim Yu.
Voyager from Geezeo will help financial institutions: Compete with national brands and monoline providers in organic search Focus content to attract qualified leads to their website(s) Track the impact of search and content tactics Become more relevant to the modern consumer and support engagement opportunities
Geezeo offers almost 400 credit unions and banks an integrated suite of online financial management tools and services including its proven Personal Financial Management (PFM) solution. The Geezeo PFM solution is thoughtfully integrated within a financial institution's online banking platform, giving users a holistic view of financial assets, liabilities, cash flow, goals and budgets. Geezeo’s included Engagement Banking platform, offers relevant, data-driven content that helps financial institutions develop online customer dialog while generating growth through acquisition and increased wallet share. For more information on the privately held company, visit www.geezeo.com.
BrightEdge is the essential content marketing platform that transforms online content into tangible business results such as traffic, revenue and engagement. BrightEdge’s S3 platform is powered by a sophisticated big data analysis engine and is the only company capable of web-wide, real-time measurement of content engagement across all digital channels, including search, social and mobile. BrightEdge’s 1,200+ customers include global brands such as 3M, Microsoft, Netflix and Nike, as well as 41 of the Fortune 100. The company is based in San Mateo, CA with offices in Chicago, Seattle, New York City and London.