Geezeo Nation

Insights on fintech and financial services from our experts and practitioners at Geezeo and our bank, credit union and technology partners.

3 Powerful Marketing Strategies for Using Your PFM Data

December 7, 2019

Since the best marketing is often built on personal connection, then creating a unique customer experience builds a personalized journey tailored for each person you want to reach. 

Don’t Sell Your Customers a Mortgage, Sell Them a Path to Ownership

June 27, 2019

June was Homeownership Month, so we thought it was a good time to deliver some housing stats to give you a better idea of how homeownership looks in 2019.  

Fintech and AI: A View From Across the Pond

June 24, 2019

Recently, our VP of Product Aaron Junod was invited to a conference at the London HQ of European fintech giant Finastra (who bought Austin-based mobile apps fintech Malauzai last year).

One-To-One with Geezeo: Doug Whiteman

June 20, 2019

This One-To-One we had a chance to speak with Doug Whiteman, Editor-in-chief of the consumer-focused personal finance website MoneyWise.com. We wanted to get his insights on where he sees the expanding fintech trend in the financial sector.

The 4 Key Questions to Ask When Thinking About Voice

June 7, 2019

It seems that the hot topic in financial circles these days is artificial intelligence (AI), specifically voice-based apps.

One-To-One with Geezeo: Natalie Bartholomew

May 22, 2019

In this installment of Geezeo One-To-One, Amy Hibbard spoke with Natalie Bartholomew, The Girl Banker, about the benefits, challenges, and passion of being a woman in the banking and financial services industry.

Integration: Where the Rubber Hits the Road

March 25, 2019

It’s one thing to shop for a new fintech platform. It’s another to actually buy one.

One-To-One with Geezeo: John Best

March 4, 2019

In this installment of Geezeo One-To-One, Amy Hibbard spoke with John Best, founder, and CEO of Best Innovation Group (BIG), a financial technology (fintech) firm to discuss IoT and the opportunity it presents to the financial services industry.

Plan an Emergency Fund with Your PFM

February 25, 2019

Drama-Free Emergencies and Stress-Free Fun with Your PFM

Don’t Lose Your Head When Opening Your Heart

February 8, 2019

When thinking about holidays, is Valentine’s Day on your list for spending big? Well, it should be because last year, 135 million people in the US spent $30 billion on this holiday. It is important to try not to lose your head when you’re giving with your heart.

3 Powerful Marketing Strategies for Using Your PFM Data

January 25, 2019

Since the best marketing is often built on personal connection, then creating a unique customer experience builds a personalized journey tailored for each person you want to reach.

Getting the Most Out of Your PFM with AI and IoT – Or Vice Versa

January 14, 2019

Digital Solutions to Maximize Marketing

Building An Internet of Things In Retail Banking

December 26, 2018

The Internet of Things (IoT) is a concept that describes a totally interconnected world. Some vehicles, kitchen appliances, and even heart monitors are now connected through the IoT. And as the Internet of Things continually grows, more devices will join that list. Ultimately IoT is able to help people in a number of ways by saving time and simplifying daily activities. One of the industries that will be benefiting from IoT the most is the banking industry.

The Most Powerful Fintech Tool: Advocacy

December 4, 2018

Fintech is a big deal.

Geezeo & Your Bank Marketing Strategy ABA Bank Marketing Podcast

November 29, 2018

 

Geezeo One-To-One with Stephen Riley, Co-Founder, Procurity

October 29, 2018

In this installment of Geezeo One-To-One, Amy Hibbard spoke with Stephen Riley, Co-Founder of Procurity to discuss digital transformation and the need for foundational efficiencies. Founded in 2018, Procurity’s Testing as a Service provides financial institutions with an automated process to test Core Software upgrades and updates as well as ancillary software solutions.

Step Inside Geezeo’s Amazon Web Services Experience

October 17, 2018

A decade ago, Geezeo launched as a SaaS company providing digital financial management solutions to US community banks, regional banks, and credit unions. Since the beginning, Geezeo built its technology infrastructure leveraging Amazon Web Services, which has allowed us to scale quickly and seamlessly.

Integrated PFM Can Help Mitigate Fraud Cost and Exposure

September 13, 2018

There is plenty of talk about cybersecurity both internally and externally. And it’s no surprise that cybersecurity in the financial sector, in particular, is a huge industry. Cybercrime, in general, is a $600 billion industry, and at some point in all those breached accounts and all that compromised security, financial institutions will pay either directly or indirectly.

ONE-TO-ONE WITH GEEZEO: Jill Castilla

July 20, 2018

In this installment of Geezeo One-To-One, Amy Hibbard spoke with Jill Castilla, president and CEO of Citizens Bank of Edmond in Oklahoma. Jill Castilla has become a master of social media and an internationally recognized voice for community banking. They discuss how community banks can build a strong culture, a strong voice in the industry, and use data to get there.

ONE-TO-ONE WITH GEEZEO: Jim Marous

July 16, 2018

In this installment of Geezeo One-To-One, Amy Hibbard spoke with Jim Marous, internationally recognized financial industry strategist, speaker, author and the publisher of both the Retail Banking Strategies section of The Financial Brand and the Digital Banking Report. They discuss his career highlights, thoughts on the industry, and what he believes the trends will be for financial services in the coming years. 

ONE-TO-ONE WITH GEEZEO: Robb Gaynor

April 24, 2018

In this installment of Geezeo One-To-One, Amy Hibbard spoke with Robb Gaynor, co-founder and Chief Product Officer of Malauzai, a technology company that provides innovative mobile solutions for community financial organizations. They discussed what the bank of the future looks like and how financial institutions can leverage technology.

ONE-TO-ONE WITH GEEZEO: Theodora (Theo) Lau

April 17, 2018

In this installment of Geezeo One-To-One, Amy Hibbard spoke with Theodora (Theo) Lau, Founder of Unconventional Ventures, to discuss the benefits of technology and innovation for older demographics and how it can empower them to create the financial future that they want.

Geezeo: Do you see technology moving to meet the unmet needs of older adults? Or do you think there is still considerable work to be done?

Theo: I think there is still considerable work to be done. The biggest hurdle isn’t so much due to the technology not being there – it’s the mindset on how and where the technology can be utilized. Technology by itself should be age-blind; the same solution that helps younger generations figure out if they can afford to buy a home can be used to help sandwiched generations plan for finances between multiple households. As I often said, financial planning should be personalized based on life events and aspirations. Decumulation is a great example – and unless you can afford a financial advisor, it is not easy to figure this out on your own.

Geezeo: In what ways do you see Fintech specifically meeting the needs of older consumers and their caregivers?

Theo: There are quite a few use cases. Financial exploitation is a big challenge for older adults, and the loss can be substantial. There are ways that we can better safeguard their finances and a few FinTechs are doing interesting work there, including EverSafe and True Link Financial.

Providing financial care for your parents is another challenging area, especially at moments of crisis. This is the premise of Evin’s startup, Golden, which helps caregivers get organized and plan ahead. Similarly, Onist connects family members around their financial data and documents and provides a complete view of their family’s financial picture.

Geezeo: How did you get into addressing aging issues through technology?

Theo: I have a technology background in solution development and system implementation. I view technology as a means to an end, whether it is to improve operational efficiency or to help consumers go from A to B. I got intrigued about applying technology to help solve challenges in aging a few years ago by chance; I was having lunch with a colleague and he was telling me about his caregiving journey with his mom and how he “hacked” different pieces and parts of technology together. I was convinced there and then – we need to and can do better for the broader society.

Geezeo: At your company, Unconventional Ventures, you mentor FinTech and InsurTech startups. How do you balance all the different interests/elements of what you do?

Theo: For me, I am not as much interested in the specific vertical they belong to, but more so, what they are trying to achieve and how it aligns with the overarching goal of improving the well-being of older adults and their families. Throughout the last two years, in particular, I have also become more focused on helping underrepresented founders. I am a strong believer in diversity, not just gender but also age, ethnicity, etc. I believe that our services should be reflective of the society as a whole – and having different voices will not only provide a more inclusive solution but a better one.

Geezeo: As a consultant in the technology space, what advice do you have for someone starting out in a technology startup looking to develop and grow their business?

Theo: You need to have heart: empathy and conviction. You need to ask yourself every morning: Why are you doing what you are doing and what gets you excited? You need to know who you are serving and what they need. And you also need the appreciation that technology is just one part of the puzzle: The pieces that are not 1s and 0s will be what can get you across the finish line.

Theodora (Theo) Lau is an innovator, technologist, and connector, whose work seeks to spark innovation to improve consumer financial well-being and health. She focuses on developing and growing an ecosystem of corporates, entrepreneurs, and VCs to better address the unmet needs of consumers, with keen interests in women and minority founders. Most recently named LinkedIn Top Voice for Finance and Economy in 2017 and Top Female FinTech Influencer by Onalytica.

4 Points to Help Your Staff See The Value of Leveraging Fintech

March 26, 2018

Financial institutions have been upping their fintech game and digital strategy efforts for years now. Whether it’s taking advantage of the cloud, mobile banking or data analytics, the tools, solutions, and technologies available are expanding at an intimidating rate for smaller FI’s that rely on their marketing and IT teams to wear a lot of hats.

The Future of Lending: Small Is Beautiful

February 28, 2018

Geezeo CEO Shawn Ward is heading to Nashville, TN to the NAFCU Strategic Growth Conference where he’ll be presenting as well as moderating a panel discussion with Adele Glenn from Credit Human on March 6. Before he left, we had a chance to ask him a few questions on what he sees as the next phase of mobile-first and data enrichment as they start to make real inroads into the digital financial management space.

One-to-One with Geezeo: Sarah Snell Cooke, Principal at Cooke Consulting Solutions

February 14, 2018

When you have the opportunity to ask some of the most interesting people in financial services and fintech about where the industry is headed, sometimes fascinating insights are revealed. One-to-One with Geezeo is an ongoing series that gives our friends, clients, and partners an opportunity to share their experiences and their knowledge to gain an idea of where this exciting industry is heading. In this installment, Amy Hibbard talked with Sarah Snell Cooke, Principal at Cooke Consulting Solutions about how the role of communications in financial services is changing and how data & technology are at the center of it all.

FinTech Offers Relief for Millennials’ Financial Challenges

January 17, 2018

According to Forbes, millennials' top 3 fears are: debt, affording rent, and budgeting.

One-to-One with Geezeo: James Robert Lay, Chief Executive Officer, Digital Growth Institute

January 3, 2018

When you have the opportunity to ask some of the most interesting people in financial services and Fintech about where the industry is headed, sometimes fascinating insights are revealed. One-to-One with Geezeo is an ongoing series that gives our friends, clients, and partners an opportunity to share their experiences and their knowledge to gain an idea of where this exciting industry is heading. In this installment, Amy Hibbard talked with James Robert Lay, Chief Executive Officer of Digital Growth Institute about how digital marketing innovations help the financial services industry do what they do best, help people.

Mobile Builds Loyalty - and Revenue - with Gen X and Millennials

December 21, 2017

Aaron Junod, Vice President, Product Management

Get Through Black Friday Without Getting Black & Blue

November 21, 2017

Holidays, and in particular, holiday spending can leave your budget seriously bruised…even if you do hit all the sales.

One-to-One with Geezeo: Dr. Julie Gurner, Personal Development Thought Leader

November 13, 2017

Companies go through growth stages; lifecycles of peaks and valleys that cause it to ebb and flow with the current of the competitive landscape. Being a leader who keeps enthusiasm up as a company grows is important. In this installment of One-To-One with Geezeo, Amy Hibbard talked with Dr. Julie Gurner, a thought leader in personal development and company culture about how exceptional workplaces come from exceptional people.

Women in Tech: Diversity Leads to Better Innovation

November 1, 2017

A few years ago, in the audience at a local tech conference in my hometown of Charlottesville, Virginia (the home of Thomas Jefferson’s University of Virginia), I was joined by co-workers from the small app-development group where I was a partner and the only woman employee. The panel discussion was about how to attract tech talent to smaller communities, and was comprised of about five leaders from area tech companies. Not surprisingly, all men.

Financial Wellness – Are You Missing a Growth Opportunity?

October 12, 2017

I recently attended the ABA Bank Marketing Conference where Barbara Sanfilippo of High Definition Banking® presented a highly-rated session, Financial Health – The Key to Customer Engagement. She offered a roadmap on how to turn our retail staff into financial coaches, arm them with interactive tools to engage customers and provide a differentiated experience.
I asked Barb to share the key highlights and takeaways from her program with our clients. She shared the following with me, which was published last month on ABA Marketing.

One-to-One with Geezeo: Michael Edmonds, Executive Director of the Center for Child and Family Services

September 25, 2017

When you have the opportunity to ask some of the most interesting people in financial services and Fintech about where the industry is headed, sometimes the most fascinating insights are revealed. One-to-One with Geezeo is an ongoing series that gives our friends, clients, and partners an opportunity to share their experiences and their knowledge to gain an idea of where this exciting industry is heading. In this installment we talked with Michael Edmonds, Executive Director of the Center for Child and Family Services a non-profit organization that deliver quality counseling programs & support services to those in need around the Hampton Roads region of Virginia.

How Caring About the Earth Saves Money

September 13, 2017

I used to simply compare the price tags on organic, eco-friendly, sustainable products to ones that weren’t and always chose the cheaper option. Basically, I avoided sustainable items because I wanted to get the best deal.

One-to-One with Geezeo: James Elwood, Chief Technology Officer, Geezeo

August 24, 2017

When you have the opportunity to ask some of the most interesting people in financial services and Fintech about where the industry is headed, sometimes the most fascinating insights are revealed. One-to-One with Geezeo is an ongoing series that gives our friends, clients, and partners an opportunity to share their experiences and their knowledge to gain an idea of where this exciting industry is heading. In this installment we talked with our Chief Information Technology Officer, James Elwood about cloud services in the banking industry.

One-to-One with Geezeo: Derik Sutton, President & Co-Founder, Become Labs

August 7, 2017

When you have the opportunity to ask some of the most interesting people in financial services and Fintech about where the industry is headed, sometimes the most fascinating insights are revealed. One-to-One with Geezeo is an ongoing series that gives our friends, clients, and partners an opportunity to share their experiences and their knowledge to gain an idea of where this exciting industry is heading. In this installment Laurel Overby talked with Derik Sutton, President and Co-Founder of Become Labs, a team of product strategists, designers, and engineers that work to improve the Fintech space.

One-to-One with Geezeo: Amanda McMeans, Founder & President, TwoScore

July 18, 2017

When you have the opportunity to ask some of the most interesting people in financial services and Fintech about where the industry is headed, sometimes the most fascinating insights are revealed. One-to-One with Geezeo is an ongoing series that gives our friends, clients, and partners an opportunity to share their experiences and their knowledge to gain an idea of where this exciting industry is heading. In this installment Amy Hibbard talked with Amanda McMeans, Founder & President of TwoScore, about women in financial services leadership.

One-to-One with Geezeo: Tracey Dunlap, Director Digital Products/User Experience, Zenmonics, Inc.

July 7, 2017

When you have the opportunity to ask some of the most interesting people in financial services and Fintech about where the industry is headed, sometimes the most fascinating insights are revealed. One-to-One with Geezeo is an ongoing series that gives our friends, clients, and partners an opportunity to share their experiences and their knowledge to gain an idea of where this exciting industry is heading.

Millennials Redefining Homeownership

June 26, 2017

It never ceases to amaze me how surprised people are when I tell them that I’m both unmarried and own a home. For people in their early to mid 20’s like myself, renting is the norm and home ownership is the exception. Just out of college, with student loans and entry-level earnings that can make it difficult to save for a house as an apartment dweller, NerdWallet found in a recent study that one reason millennials aren’t buying homes at the pace of previous generations is a perception that they can’t afford to own.

The Financial Chronicles: Car Ownership

May 10, 2017

Millions of Americans have vehicles. Even with all the public transportation options and car sharing services out there, owning a vehicle is still a necessity for most people. And, with vehicle ownership comes a lot of financial responsibilities people don't always consider when they start thinking about getting that new set of wheels. Everything from auto financing to gas and maintenance costs need to be factored in when buying a new or used car.

Why I'm Switching Financial Institutions: Cash Isn't Dead

May 5, 2017

Over the course of the last year I’ve had several experiences with my financial institution that caused serious frustration. It wasn’t based on their digital offerings, their marketing efforts (or lack thereof) or their presence in the industry. The reason was ironically simple - cash.

The Financial Chronicles: Home Ownership

April 20, 2017

More than 60% of Americans own a home today. Before going through the buying process, most people estimate their monthly mortgage cost, taxes and utility bills, but many people may not be prepared for the unexpected expenses of home ownership. From property taxes and utilities to maintenance and emergencies, the costs of owning a home includes many factors. Homeowners need a simple, helpful way to plan for and handle unexpected expenses.

Build Small, Think Big -- Our Next Gen Platform

April 17, 2017

The world of financial technology is fast paced and unforgiving. Without the proper tools and know-how, it's easy for any company to get left behind. At Geezeo, we're planning for tomorrow with tools and strategies that have been proven in all areas of software engineering. Geezeo is building small and thinking BIG, utilizing much of the same technology powering Twitter, LinkedIn, Amazon, and many more.

The Financial Chronicles: Tax Season

March 31, 2017

Tax time can be stressful for many people. The filing process itself can be confusing and taxing (no pun intended) and the knowledge that being better prepared the year before, might mean facing a smaller tax hit this year. On the flip side, many Americans are eager to get their taxes done each year in order to get a refund. Whatever the case maybe, getting organized and filing a return can be a chore. Even just pulling together the information to get started can be overwhelming.

Engage Customers Based on Their Financial Goals (Part 3)

March 8, 2017

Every year, consumers create financial goals that will shape how they manage their finances in the coming weeks and months. Unfortunately, many will veer off the path to success. Your bank or credit union is in the unique position to help your customers navigate life’s financial journey and stay on track and Geezeo’s platform can help!

Engage Customers Based on Their Financial Goals (Part 2)

February 21, 2017

Every year, consumers create financial goals that will shape how they manage their finances in the coming weeks and months. Unfortunately, many will veer off the path to success. Your bank or credit union is in the unique position to help your customers navigate life’s financial journey and stay on track and Geezeo’s platform can help!

Engage Customers Based on Their Financial Goals

February 7, 2017

As households continue to wind down from the holiday season, consumers begin to consider how they can achieve their goals in the new year. In fact, according to Ally Bank, 29% of customers feel the greatest challenge they face when planning for their financial future is sticking with a plan and achieving their financial goals. Believe it or not, your financial institution is in the perfect place to set your customers up for financial success in 2017 and Geezeo’s PFM platform can help.

Leveraging PFM to Enhance the Customer Experience

January 25, 2017

In today’s technology centered world, consumers want and need their financial life to be digitized. Digital touchpoints are increasingly used to manage finances, so it makes sense that financial institutions meet these needs head on and with powerful tools that enhance their experience.

Shop & Save, Right At Your Fingertips

December 19, 2016

We’re busier than ever...and this time of year the pace reaches epic levels. I’m a busy career mom, PTA volunteer and social media manager for my son’s year-round swim team. Downtime is rare, so that leaves very little time for shopping.

Take Off Your Technology-Colored Glasses

November 21, 2016

Banks and credit unions are deep into strategic planning and budgeting season and fintech vendors’ phones are ringing off the hook as executive teams investigate the technologies they think they need to beat the competition. As a computer geek, and employee of a fintech company, I love the attention fintech gets at this time of year. However, I see one major issue with the way many financial institutions approach technology.

Recipe for Success: 6 Simple Ingredients to Higher Engagement With PFM

October 28, 2016

Strong engagement with your target audience doesn't have to be complicated, and you don't need a big marketing team or budget to get amazing results. For great results, create a simple plan of action like the one below followed by our recent PFM Marketing Campaign contest winner.

Engaging the Generations: Mobile Banking for Everyone

August 23, 2016

A few months ago I bumped into my mom at the grocery store. Since we don’t live in the same neighborhood anymore and don’t see each other as often as we used to, we finished shopping together. She checked out first, and when she went to pay I was a little shocked to see her pull out her phone to use Apple Pay.

What Our American Bankers Association Endorsement Means to Banks

July 26, 2016

The FinTech industry is rapidly changing and there is always some new product out there. It can be hard for banks to know who they can trust and who has a solution that will endure. Working for Geezeo, I know that we have a proven Personal Financial Management (PFM) platform on the market today. What makes it even better, is that it’s recognized as an industry leader by industry professionals.

We’ve been recognized as an endorsed solution by The American Bankers Association’s (ABA) for our PFM and Business Financial Management (TruBiz) digital platforms. It’s important to note that this endorsement is great for banks because if comes with a comprehensive vetting and thorough due-diligence process. For well over 6 months Geezeo’s products, policies and processes were evaluated by bankers, the ABA and industry experts. Even our client service standards were evaluated meticulously before we were honored with this distinction. During the research process we were required to meet the ABA’s quality standards and satisfy key criteria, including our management strength, sound risk management, security practices and end-user support. The ABA has always stood for innovation for community banks, and having their endorsement only makes our product stronger.

This video provides a comprehensive overview of the ABA’s Endorsed Solutions program and explains why going with a vendor they’ve endorsed is a wise choice.

 

 

Freshman Year Money Management Lessons

July 21, 2016

I recently completed my first year at Virginia Commonwealth University as a chemistry major. While lots of learning happened in the classroom, a lot more happened outside of the classroom. As a college student I’m more independent, and I had to learn to live within a budget and handle money on my own.

The Customer Journey Is Back

July 11, 2016

Actually, the customer journey never left, but it no longer cares if we continue to ignore it. This was the conclusion I came to after two days of sessions at the 2016 Gartner Digital Marketing Conference.

Creating a Seamless & Engaging PFM Experience

June 27, 2016

One of my favorite things about my job at Geezeo is helping our clients realize the power they hold through PFM to create a custom digital experience that not only helps engage and empower the consumer but positions the institution to become the advocate for each and every one of their members. Let’s explore how you can accomplish this through these four steps:

Leveraging a Passion for Art into a Passionate Career

June 6, 2016

There is a reason that the image of a “starving artist” exists. I create and sell my own artwork, and have owned and operated a gallery. However, art is subjective and also a very fickle commodity. Consequently, developing a livelihood as a working artist is, more often than not, destined to be a struggle. Enter commercial art—graphic design—art for hire! This is one way in which remaining in touch with fine art can crossover into a viable, sustainable career.

Small Business Banking: Antique Americana Fueled by FinTech

May 23, 2016

Poking around the rusty tools of a farm auction might be the last place you’d expect to find financial apps. But don’t be fooled. The scruffy guy with the country accent didn’t just bring his cousin and his pickup truck. He also brought his smartphone loaded with apps to find value on every item in the barnyard and his mobile banking app to see how high he can bid.

Sizing Images for Social Media

May 6, 2016

Let’s talk about social media, shall we? By now, FIs know it’s extremely important to have a social media presence, but the task of keeping each platform up to date gets complicated very quickly, especially because the popularity of individual social platforms tends to ebb and flow. Even more frustrating, the content you use for each individual social media platform should be different--otherwise why would your customers follow more than one?-- and each platform is constantly changing its formatting.

Financial Literacy Starts at Home

April 22, 2016

If you have kids, chances are you’ve experienced a serious case of the “I Wants” when shopping with them. What exactly are the “I Wants?” Well, it’s when you go to the store with your kid in tow and they suddenly HAVE TO HAVE everything they see.

Six Ways to Kick-Start Your Site Audit

March 31, 2016

Since the creation of the world wide web (W3) occurred over twenty-five years ago, it’s safe to say most businesses have a web presence, however small, that can withstand slow and steady increases in internet functionality. Unfortunately, fast-paced tech innovations are more commonplace than slow and steady growth, which means keeping up with your site can be a slippery slope.

Permalinks Explained

March 16, 2016

If you’ve read my article about image optimization, you already know that taking advantage of file titles can make a huge difference when auditing your site’s SEO performance; the same principle applies to site URLs, product downloads, portfolio listings, news articles, etc. In fact, every clickable element on your site has its own distinct and unique Permalink. How you choose to archive your website has a significant impact on keyword counts and how your pages are being processed by search engine crawlers. I must preface the remainder of this article by saying this: permalinks are some of the most misunderstood elements on the web and there is a lot of misinformation regarding URLs out there, so tread carefully.

Image Optimization Checklist

February 17, 2016

Images may not come to mind when you are optimizing your website for SEO, but images are just as important as optimized articles or pages. To ensure you are making the most of your content, Geezeo has put together a quick image optimization checklist:

My financial worries as a college freshman

January 7, 2016

First year college students have a lot on their minds before heading off to school. Some of the biggest worries are living on their own for the first time, adjusting to new classes, getting good grades, joining clubs, and meeting new people.

Small Business Needs You

December 23, 2015

There are approximately 23 million small businesses in the United States. They account for an estimated 54% of all US sales and 55% of all US jobs. Since the 1970s, small business has produced roughly 66% of all net new jobs in the US. These are impressive stats and evidence that small business, is big. Some of you have already realized small business can mean big opportunity for your credit union, and that’s great news.

Show Your Millennials They Matter

September 4, 2015

From the beginning, there was a stigma that came along with being a millennial. We were classified as entitled, narcissistic and to be riding on the coattails of our parents success. But what are we really? We’re determined to succeed, to get an education along the way, hopeful the future is positive, extremely mobile and most importantly, engaged online. We grew up with MySpace (gasp!), were some of the first to be on Facebook, latched onto Pinterest & Twitter and eventually came to appreciate LinkedIn.

Your Customers Are Ready For PFM. Are You?

August 31, 2015

Admittedly, I’m new to the world of money management in my professional life, but I’m always looking for ways in my personal life to manage money better. It has always been very important to me to find a way to set financial goals by figuring out how I’m spending my money and where I can save. That is why using a program where everything is already set up for me is so appealing. I've been with Geezeo for 3 weeks now, and here is some of what I've learned.

You Let Me Down

May 11, 2015

Dear Sir or Madam:

Sneak Peek at Satmetrix US Retail Banking Benchmark Study

February 6, 2015

Surprise!

Some Thoughts On Where PFM Is Headed

January 28, 2015

PFM is moving beyond a budgeting tool, in fact it has been moving in that direction for a long time. We're seeing PFM take on the position of a digital financial advisor, whereby data helps consumers and businesses make informed financial decisions as they pertain to goals and objectives. People want more than just help managing their finances, they want help achieving life goals. We are all driven by emotion and passionate about reaching certain milestones. Admit it. The vast majority of us are not passionate about maintaining a budget.

Be Interested. Be Interesting. Be human.

December 8, 2014

The data dialog is missing a significant component as it pertains to retail banking. It focuses on getting data and leveraging that data to drive relevancy and context. In other words, we’re all suppose to use data so we can better target consumers for offers that they respond to. Ok, we all get that. But if all financial institutions start using data as they should, and eventually they will, we’re just falling right back into the same commodity trap we’re in today.

Business Services as a Core Product For Credit Unions

October 22, 2014

I came across this post on CU Insight. It's a good read and a reminder that buy-in must start at a strategic level. - BC

As credit unions attempt to diversify their product offerings and meet the changing needs of membership, many now look towards business services as a solution. However, in the past, business services were stymied by a general neglect from many sections of the credit union industry. Now more than ever, credit unions must look to break the chains that hold back business services and elevate its importance to core service status. (For more, click link below)

Don't Forget The Other "M"

September 25, 2014

There is another market you should be paying close attention to, but many of you are not even addressing it. Nope, it’s not the Millennials. It’s the Mass Affluents.

Why I Added PFM To My Sales and Marketing Toolkit

September 5, 2014

Four years ago I had the opportunity to become one of Geezeo’s first clients and I jumped at the chance. I should add, however, that I did so with a lot of research and internal conversations behind the decision. I had been tracking the development of PFM as an engagement tool and felt it had promise, but it was the ability to access new data on my customers that brought me to Geezeo.

ALS Ice Bucket Challenge

August 21, 2014

Geezeo was proud to support the #ALSIceBucketChallange With people located throughout the US, pulling it together was no small feat.

The Digital Mortgage Experience – The Battle Is Over, The War Has Just Begun

August 21, 2014

A lot has happened in the last three weeks and there is a winner. The good news for credit unions and banks...a community bank won the battle for my business. The bad news for credit unions and banks...Quicken Loans (and others like them) are better prepared to win the war.

Maybe the Smartwatch isn’t so smart

June 27, 2014

There is plenty of talk in the Fintech space about how financial institutions need to consider jumping in on the “wearable” bandwagon. I am not against mobile technology and in fact, am a huge fan. But seriously, if you think the masses are going to use any watch to do their banking or flick their eyes in Google Glass to pay their bills, I personally think you are overestimating the current appeal of these devices.

Favorite Finds Last Week

June 18, 2014

Here are some of the posts and articles that we found on the web that we think you’ll want to take a look at.

Does Your Credit Union Spread Optimism?

May 6, 2014

Well, it looks like we’re not out of the woods yet. With gasoline prices once again hitting $4 plus per gallon, there is new fear that fuel costs could derail the fragile economic rebound the US economy is experiencing. Unemployment still remains higher than average in much of the nation and the budget cuts known as the sequester, may start having an impact as early as March 1. I’m concerned. You’re concerned. And no doubt, the members you represent are concerned.

A word from your cruise director

April 24, 2014

It’s the last day of vacation and I’m writing this post from a Royal Caribbean cruise ship, somewhere near Great Abaco island in the Bahamas. My family is very loyal to Royal Caribbean, much more loyal than we’d ever be to our bank or credit union. I’m just being honest. And no, I’m not delirious from the Norovirus. In fact regardless of all the media hype I’ve never had it, nor do I know anyone who has.

The pros and cons of cash

March 21, 2014

Pundits enjoy the topic of a cashless society and the prediction of the end of cash. It’s on old debate and it’s rather dated. A day does not go by that I don’t read an article or blog post about how we need to go cashless, or ultimately will go cashless. Personally, I seldom use cash and typically reach for my American Express Card, simply because it’s convenient and I can leverage the float and earn “cash back”.

The enemy within

February 16, 2014

We’re creatures of habit, comfortable in our ways and likely starting our morning as we started the day before. It’s easy to follow a routine and somewhat painless as we ease through another day like countless others. We go through the same motions of answering emails, attending meetings and putting out fires, day in and day out. A rut perhaps? No, not really. We’re just human and typically conform to our environment and surrounds. We’re going through the motions, but perhaps we’re not taking enough actions.