Sneak Peek at Satmetrix US Retail Banking Benchmark Study

February 6, 2015
Jim Craig


A credit union outperformed the top bank in the Satmetrix Net Promoter Score (NPS) benchmark study for the first time ever.

Member Loyalty Group (MLG) will share their 2014 benchmark study results at Loyalty Live in Phoenix on March 4th and 5th at the Arizona Grand, but as a sponsor of the event, Geezeo able to share some highlights. MLG, is a CUSO with an exclusive relationship with Satmetrix, co-creators of the Net Promoter Score and publishers of the annual US Retail Banking Benchmark Report.

The top credit union in the MLG study edged out USAA for the highest NPS score in the US last year.

The lowest NPS scores in the studies were:
-14 for banks
31.45 for credit union

The average NPS scores were:
36.14 for banks
58.99 for credit unions

The highest NPS scores were:
81.40 for banks (USAA)
82.01 for credit unions (PSECU)

Bonus for Geezeo Credit Union Clients: As a sponsor of Loyalty Live, Geezeo is pleased to offer your credit union a complimentary copy of the US Retail Banking Benchmark Study from Satmetrix (a $995.00 value) and the MLG results during the conference (priceless) if you register by February 14th, 2015.

If you need an additional reason to attend, Geezeo's Jim Craig will be attending to talk about how PFM, referrals and member loyalty can be combined into a fuel for member and revenue generation.

Use promotional code: LOYAL and pay only $995.00 for registration, two nights lodging, opening night cocktail reception, breakfast (with bacon) and lunch both days and dinner at Rustler’s Rooste. Combined with the complimentary copy of the Benchmark Study it is one of the best conference values for credit unions around.

Register here.

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