Six Ways to Kick-Start Your Site Audit

March 31, 2016
Katharine Shindoll

Since the creation of the world wide web (W3) occurred over twenty-five years ago, it’s safe to say most businesses have a web presence, however small, that can withstand slow and steady increases in internet functionality. Unfortunately, fast-paced tech innovations are more commonplace than slow and steady growth, which means keeping up with your site can be a slippery slope.

With mobile search trends on the rise and the advent of fintech and neo banks, now is the perfect time to take stock of how your bank or credit union website compares to others in your industry and make necessary edits to suit emerging market trends. Modern websites should not only be responsive, but they should also cater to content delivery and focus on connecting you with your specific audience.

A complete website overhaul can be quite overwhelming, which is why we recommend hiring a developer and starting your site audit by editing these six elements:

1. Home Page:

This is the first thing your readers see when they visit you online and you must impress. Did you know it only takes three seconds to judge a website? If you don’t make a good first impression, it truly is that easy to lose your next customer. Make sure your message is clear and your content lends itself to site exploration.

2. Header & Navigation

Along with your home page, your site’s header and navigation are core elements in making sure your site functions properly. All important content should be easy to access and your branding should remain cohesive throughout. A ‘sticky’ header {a header that remains fixed at the top of your page regardless of scrolling} and page-specific sidebars are excellent ways to keep people engaged.

3. About Page

In a world where everyone communicates online, it’s important to be human when it counts. Readers come to your about page to learn about YOU, so tell them. Get personal about your company and use plain English when explaining what your purpose is—it will make you more relatable and hopefully spark a conversation between you and your customers.

4. Newsfeed

Search trends are immensely different than they were just two years ago, which is why it’s important to stay educated and create your own relevant content. Keep customers abreast of company trends and answer their questions before they ask. If customers see an answer before they ask the question, chances are they will remain on your site instead of searching Google again.

5. Contact Page

If people do have questions you haven’t answered, make it easy for them to ask you. Your contact page should provide at least three different ways for people to get in touch. Believe it or not, most people don’t like filling out online forms—no matter how beautiful they are; always give your readers the option to e-mail you directly or give your business a call.

6. Social Integration

Last, and certainly not least, be sure to integrate your financial institutions social profiles. If you have a great piece of content, seeing a “Share” button may prompt someone to pass it along. It only takes one share to start a trend and you never know who will visit your site.

Was this article helpful? Let us know! P.S. If you are interested in learning more about the history of the world wide web, this article is a very interesting read.

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