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One-to-One with Geezeo: Amanda McMeans, Founder & President, TwoScore

July 18, 2017
Amy Hibbard

When you have the opportunity to ask some of the most interesting people in financial services and Fintech about where the industry is headed, sometimes the most fascinating insights are revealed. One-to-One with Geezeo is an ongoing series that gives our friends, clients, and partners an opportunity to share their experiences and their knowledge to gain an idea of where this exciting industry is heading. In this installment Amy Hibbard talked with Amanda McMeans, Founder & President of TwoScore, about women in financial services leadership.

Geezeo: What are some of the most notable credit union marketing trends you are seeing for 2017?
Amanda: Ok, so our target market is under $100 million and some of our credit union clients don't even have logos, so we aren't doing a lot of "trendsetting" here. It is really about building their brand, creating an actionable plan, rallying their employees, and executing consistently to help them grow and continue to build year over year. The biggest trend we have seen that works is digital marketing and social media. They work perfectly for small credit unions with a good story and because they also have really small budgets.

Geezeo: When it comes to marketing, what are some things that credit unions should be doing, but typically aren't doing?
Amanda: The credit unions who are succeeding with their marketing efforts have two commonalities: 1. They have a great story to tell and they are great at telling it 2. They involve their entire credit union in marketing to ensure everyone is working together to reach the goals. These are totally free, but really get missed.

Geezeo: Tell us a little about your inspHERation podcast, and what listeners can expect when they tune in.
Amanda: The podcast is the most fun project I've worked on to date in my credit union career. It is geared for women of all positions and leadership levels in the credit union industry. We have a lot of male listeners too, which is awesome because it means there are a lot of champions out there ready to help us and be part of our team. What you can expect to hear ranges greatly depending on the topic, but we share many of our own previous and current struggles and things we have learned on our own journeys. Many of the episodes have guests who are experts on various subjects, we do a book review on each episode, and we always try to have one "takeaway" action item that our listeners can put into practice right away to help them on their own journeys to become the best versions of themselves.

Geezeo: What inspiHERed you to start the podcast?
Amanda: The podcast was definitely an evolution of passions. I became an entrepreneur when I started TwoScore three years ago, and I LOVE getting to work with so many credit unions across the country on their marketing efforts. But something inside me still felt like I wasn't fulfilling my true passion, which is inspiring and building up other women in this industry. My partner-in-crime, Liz, already has a very successful podcast of her own, so when she joined the TwoScore team in 2016 and we kept talking about this "passion project" we wanted to start, she said "why don't we do a podcast?" It was the best idea ever and I am so enjoying everything about it from recording with her, to speaking with our guests, and hearing from our listeners what is helping them. Seeing it spark change in the industry makes me extremely honored and fulfilled.

Geezeo: Have you seen any specific challenges that women-owned businesses face?
Amanda: I don't think it is a challenge for women-owned businesses necessarily, but being a business owner is one of those experiences in life where you don't know what you don't know. You have a business plan and a way to make money, have a great story and a way to grow your business, but there is a lot about actually running a business that no one tells you and you figure out along the way, often by making mistakes. Luckily, I have a lot of friends who are entrepreneurs who said "here are all of the mistakes we made when I started my company" so I felt like I was starting five years in.

Geezeo: According to Twitter, you are a self-proclaimed "foodie" and "lover of all things French." So, can you combine the two, and tell us the one place we absolutely must try if we ever travel across the pond?
Amanda: HARD QUESTION! I can't pick just one because they are such special experiences to me so here are two:
1. La Closeries des Lilas in Paris (Sigourney Weaver dined not far from our table, the waiters are awesome, and the food was "incroyable!")
2. Letage in Annecy (order the Sirloin with "Cafe de Paris" sauce)

Amanda McMeans is founder and president of TwoScore, a firm that channels her passion for the credit union mission to help credit unions under $100 million in assets reach their strategic goals through marketing. A credit union veteran, she has many years of marketing experience in credit unions ranging in size from $37 million to $200 million in assets. Amanda is the recipient of many state and national awards, including the Ohio Credit Union League Cutting Edge Marketing Brilliance Award, Trailblazer 40 Below, Crash the GAC, Crash Big.Bright.Minds and she was a finalist in the 2011 CUES Next Top Credit Union Exec competition. When she's not busy helping credit unions succeed, you can find her reading history books, watching her beloved Kentucky Wildcats basketball team, trying out a gourmet recipe, or planning her next travel adventure with her husband, Mike. As you may have guessed, their favorite place to visit is France.

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