Marketing Platform
An integrated online marketing platform gives you the ability to present targeted communications and marketing content directly to your online account holders. Create segments based on demographic profile, types of financial accounts, and transaction data. Geezeo's Integrated Marketing Platform 1.0 is included, at no additional cost, with Geezeo PFM and Community Answers Platform.
Increase share of wallet
Now you can truly build deeper relationships with your online users. PFM includes account aggregation, so you will see where your online users bank, borrow and invest. The data driven marketing engine powered by Geezeo's Integrated Marketing Platform 1.0 lets you present relevant messaging strategies. It even leverages the data captured from users' budgets and online dialog. You can use your own banner or tile ads, 3rd party ads or we'll design them for you. Text messaging may also be incorporated.
Increase retention and satisfaction
Your brand positioning is completely leveraged when you build a dialog with your audience. Now you'll be communicating with your audience, not talking at them. You’ll be utilizing trust-based marketing, in an environment you can monitor and manage. The Integrated Marketing Platform allows you to present high propensity offers that are relevant and timely. You can even use the data to study trends, to better support users' needs, online or off-line.
- Specific Features
- Data Rich Platform
- Market Segmentation
- Data Export
- CRM Data Integration
- Goal Management
- Integrated Advertising Management
- Comprehensive Reporting
- Additional Marketing Support Available